Sephora Seasonal Retail

Branding + Packaging Project

Sephora’s “try-before-you-buy” model allows eager holiday shoppers to test out products in person, putting it in the spotlight during the winter months. My “All is Bright” seasonal retail brand combines the classy, cool look of a starry winter night with all the sparkle and shine that Sephora has to offer. I steered away from typical holiday reds and golds, creating an atmosphere that would set the brand apart in the holiday season. From bold lipsticks to hydrating skincare, All is Bright encourages consumers to find their winter glow at Sephora.