AAF’s National Student Advertising Competition is the top advertising competition for college students. Through this opportunity, I was able to gain real-world marketing experience alongside a team of 20+ students.
This year’s client, Tinder, challenged us to create a multi-touchpoint campaign that would increase brand love among 18-19 year olds. As the team’s Media Director, I worked within the marketing team to conduct research, determine pain points, and define marketing channels. I led the development of the budget for the full campaign.
Our campaign, Fully Alive, encourages Gen Z to embrace the small moments, take their online experiences to the real world, and rethink what Tinder can do for them.