Going into this redesign, I took a user-centric approach. At its core, the site needed to give users a reason to get offline and go visit the North Market. This involved rethinking the site’s structure and copy to emphasize what’s important to the consumer. The heart of the Market? Merchants and the in-person experience. The redesign brings these elements to the forefront. The site kicks off with an immersive shot of the Market’s exterior, leading right into the current lineup of merchants. The content and visual experience both represent everything that makes the North Market a unique presence in central Ohio. Check out the prototypes below.